Traditionally, tech companies have measured developer productivity by tracking the flow of work throughout the delivery process—from writing code to getting it reviewed, merged, and released into production. However, a new approach is gaining traction: measuring Developer Experience (DevEx). This shift focuses on understanding and improving the daily experiences of developers, ultimately enhancing productivity and job satisfaction.
The tech industry is now focusing on measuring developer experience that uncover the obstacles developers face in their everyday work.
Unlike traditional productivity metrics, which focus on output, DevEx metrics measure input across three core dimensions: flow state, cognitive load, and feedback loops.
This helps identify barriers and areas for improvement to boost productivity.
Leading tech organizations such as Uber, Stipe, GitHub, Atlassian, and numerous other champions are spearheading this trend, greatly enhancing its credibility and momentum. The DevEx movement is gaining traction as more companies acknowledge the advantages of prioritizing developer experience.
Developer experience is typically measured with survey questions designed to pinpoint barriers, optimize day-to-day operations and tech stack.
These questions aim to understand what needs to be done to improve the delivery process in terms of speed, ease, and quality.
However, knowing what needs improvement is just the first step. Implementing those improvements requires developers to have the capacity to make changes.
Two critical areas that significantly impact DevEx are deep work and collaboration. Deep work refers to the ability to focus without distraction on cognitively demanding tasks, while cross-team collaboration ensures seamless interaction and communication between different teams. More time for deep work and streamlined collaboration are key enablers for impactful DevEx improvements, fostering high-performing work environments.
More time for deep work and streamlined collaboration are key enablers for impactful DevEx improvements, and further high-performing work.
To deliver successfully, a software team needs to leverage time, scope, and people effectively. Time is the total time your team spends on a problem. Scope is the functionality of the completed work. People are the combination of the number of heads & hands and the skills they bring to the table.
What teams do with their time is the primary factor in determining their output. Even if you hire the best engineers, if they spend all their time on the wrong things or are constantly interrupted, the team won’t succeed. Software engineering is a creative task that requires uninterrupted blocks of time to achieve a flow state, where developers are fully immersed and at their most productive.
Building software is like having a giant house of cards in our brains,” says Idan Gazit, senior director of research at GitHub. “Tiny distractions can knock it over in an instant. DevEx is ultimately about how we contend with that house of cards.
Fragmentation and interruptions can kill this flow state, making it difficult for engineers to make meaningful progress.
The concept of Maker Time—uninterrupted blocks of at least two hours—enables developers to maintain a flow state, leading to higher productivity and quality work. Effective scheduling to maximize Maker Time is crucial for creating space for other DevEx initiatives and ensuring long-term high performance for development teams.
Work Smart AI maximizes deep work and fosters deliberate collaboration: two critical enablers for other DevEx improvements. It provides you with extra dev time and capacity to address other DevEx blockers.
AI locates meeting and context switching overload to maximize deep work and foster deliberate collaboration. It navigates interactions that bypass task management systems and code repositories, processing calendar, chat, and email metadata at scale currently for 20K tech professionals.
Your teams can prioritize key collaboration paths, avoid siloing, shift from reactive to proactive collaboration, and focus on long-term projects instead of short-term fixes.
AI enables engineering leaders to measure their team’s time and collaboration investments, then identify inefficiencies to release time so much needed for deep work in dev teams.
Pinpoint weekly team capacity and collaboration, for tasks that end up in Slack or come from meetings, bypassing Jira, GitHub, or other task management tools, and code repositories.
By bringing hidden tasks to light, every aspect of the team's workload is accounted for. This view helps leaders identify bottlenecks and areas where time is being lost. As a result, teams can streamline their processes, reduce unnecessary context switching, and allocate more time to high-value deep work.
Our data shows that developers are constantly interrupted, and other statistics reveal that 90% of developers spend less than 2 hours per day on pure coding. By optimizing time management, the platform aims to increase this percentage, enabling developers to focus more on coding and less on administrative or fragmented tasks
Data: weekly context of teams’ workload from calendars, chats, and emails with full individual privacy protection. Meta-data (no content) is hashed on an individual level and analytics are performed only on a team level (minimum of 5 people). Everything runs in real-time, functioning as an autopilot.
Intelligence: deep processing of anonymised collaboration metadata along with machine learning models trained on 100 million working hours and 2 billion interactions, and over 100 engineered metrics describing collaboration, deep work, context switching help leaders identify root causes of focus shattering interruptions, and bring better work habits to cut unnecessary meetings. Metrics are organized into easy to understand insights, and AI provides benchmarks to put them into context. API lets you stream all those metrics to your internal data warehouse to turn collaboration data into business advantage.
Refinements: over 500 habit building actions and micro-automations designed for existing collaboration tools (e.g., Google Calendar, Inbox, Slack) empowered by best practices from top dev teams. These build team-level and company-wide habits to reduce meeting and context-switching time, ensuring sufficient deep work without sacrificing teamwork and interpersonal relations.
By freeing up extra capacity, Work Smart AI enables dev teams to address other blockades, fostering a more productive and satisfying work environment.
By prioritizing deep work, cutting off distractions, building good work habits and fostering deliberate collaboration, companies can create an environment that supports developers, enhances their productivity, and leads to the successful delivery of high-quality software.